Disclaimer: Deja Vu Vintage is a direct marketing campaign created as a concept project.
It is not affiliated with Deja Vu Vintage Orlando.
One-of-a-kind from
back in time.
Deja Vu Vintage is a small business in the Orlando area with a passion for vintage fashion and a mission to help customers find their deja vu moment.
I developed this print media campaign to increase foot traffic to their storefront in Winter Park, FL and to raise awareness of the business among locals.
Logo Redesign
I redesigned Deja Vu Vintage’s previous logo to fit their quirky personality. I incorporated elements from their previous logo, such as color and star accents but made it more dynamic. I achieved this by changing the font to a whimsical script that flows into the star accents in the logo.
I also created a square variation of the logo to use on smaller collateral such as garment tags.
Postcard
The postcard was designed to promote foot traffic to Deja Vu Vintage’s storefront. A promotion was included on the back to be exchanged in-store for 10% off total purchase.
I created a custom illustration on the front that features three distinct decades of fashion sold at Deja Vu Vintage. The bright, minimalist color scheme was chosen to match the redesigned logo and attract the attention of a potential customer.
Brochure
The brochure was created to attract new customers to Deja Vu Vintage by showcasing the store’s core values. I included special editable fields in the brochure design that can be personalized with the recipient’s name. This adds a personalized touch that encourages the recipient to open and read.
Newsletter
The newsletter was developed to encourage sales from existing customers by highlighting historical fashion trends that are sold at Deja Vu Vintage.
This design is able to be printed and mailed as a newsletter or sent as an interactive PDF to include website links.